I am getting more and more message from e-mail marketers that start with “Re:” followed by a very generic sentence that I could have written, just like anybody else. This is of course based on the assumption that we are used to receive answers to our own messages, and that we are more likely to open an e-mail labeled “Re: Information request” than “Contract us for your Cartes booth”. This assumption is true, mostly because most of us aren’t in charge of organizing our company’s participation to trade shows.
My personal opinion is that practice transforms a “basic” unwanted e-mail sollicitation (which is annoying enough) into full-fledged spam, mostly because they use a deceptive trick to get their message through. I am not sure what the benefit is for the companies that use these techniques, but I am quite glad that my mail reader doesn’t follow any links (including images) by default, so I can’t be counted as somebody who actually read the message (and help the company that markets this make money).
Another funny thing is that I have not been able to find anybody complaining about this on Goolge, most likely because I don’t have the right search words. I am sure that I am not the only one to dislike this deceptive marketing technique, and I hope that the companie that use it will soon realize that it is actually hurting their business.